Get The Edge With Recruitment Advertising
While unemployment being at a low level is a positive factor for the economy and people in general, it can pose a few problems for companies all across the country. With many recruitment experts also concerned about a lack of skills across the United Kingdom, there is no getting away from the fact that businesses need to be highly efficient in their recruitment process. It is a bigger challenge to reach the right people and make sure that your business appeals to candidates in an effective manner.
However, there are small and detailed steps you can take to ensure that your company will look like the ideal match for the right candidate.
Point out why you are different
While many firms operate in the same sector and are considered similar by outsiders, every company is unique. This means that they have unique values, they have a unique culture, and they look for certain aspects from their individual employees. This is something that you should be looking to utilise in your job advertisements.
You don’t need to create a whacky and fun image to stand out from the crowd, but there are obviously many benefits that your workplace may have which will appeal to some people. The following aspects are elements that help some business differentiate themselves from their peers:
• Flexible working
• Offering scope for progression and development
• Being regarded as a friendly place to work
• Strong transport and commuter links
These aspects will often be overlooked when compiling a job recruitment advert, but this information may be the information that candidates are looking for when a new job or position.
Focus on the right people
Much in the same way that your business should be promoting to customers, there is a need to target individuals or certain types of people with adverts as opposed to posting adverts in a general manner. There are two schools of thought to this approach, and some experts will say it is best to spread your net widely in the hope of being found by more people, but it is far better to be focused and relevant in your recruitment activities.
Specialist job boards are an ideal place to start the recruitment process because many of the skilled and specialist people you want to be seen by aren’t going to be actively looking for a job. Placing positions and the benefits of your firm in front of people from this background will likely have a better impact than running general adverts.
Make the application process simpler
If you have caught people’s eye with your recruitment strategy, congratulations, but just people hold an interest in your job doesn’t mean that they will automatically apply for it. Many potential candidates intend to apply for a job and are then put off with a complicated and elongated application process. You should look to create a simple online process that allows candidates to showcase their potential and suitability for you, and if you approve of them at this point, you can move forward with the job application process. By this stage, the candidate will be engaged with you, and they’ll be happier to spend more time on the process.